Giant Fruit Carpet for Kenzo S/S launch

“For the launch of Kenzo’s Spring/Summer menswear 2014, Brussels-based agency Villa Eugenie staged an interactive installation featuring a giant carpet made entirely of fresh fruit. Guests who attended the show were encouraged to sample the fruit directly from the the awe-inspiring carpet which included lemons, apples, limes, strawberries and bananas. All the leftover food was donated to the Red Cross after the show.”

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 Find out more about the project here.

via [Junk-Culture] [It’s Nice That]

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